How investments in call analytics pay off
Jan 26, 2024 19:30:26 GMT -8
Post by account_disabled on Jan 26, 2024 19:30:26 GMT -8
In analytics there are no concepts of “expensive” or “inexpensive” - there is the concept of “cost-effective”. Buying a Macbook Pro for a cool designer is a smart investment. And for a 9-year-old streamer with five subscribers, this is an unjustified luxury. Therefore, the implementation of Ringostat begins with the calculation of profitability. We tell you how this is done and give examples of payback from real cases. Reading time: 11 minutes Increasing return on investment in advertising Reducing the cost of customer acquisition More applications for the same money conclusions The ability to sell a rubber woman to an Arab sheikh is probably good. But not in an area where the results of investments are very easy to verify.
Therefore, we Fax Lists never offer call tracking to a business if we understand that it will not get the expected result. No magic or intuition. To find out whether it is profitable for a client to use call analytics, Ringostat uses a special formula. To calculate you need to know: budget; total number of conversions; number of conversions through calls; what part of the budget will go to call tracking. Next, we substitute the values into a simple formula. Well, or almost simple . The main thing is not to be alarmed, now we will show everything with a clear example: Implementation profitability formula Let us give an example of the calculation, and for convenience we will take conditional figures. Let's say 70% of all calls to the company are calls.
So, select “yes” and move on. Advertising budget 500 USD That is, 70 of them will go to call tracking services. This is less than total advertising costs multiplied by 0.3. Yes again. Call tracking in this example will recoup the money invested and will generate profit. There is an easier way. To do this, simply enter the values into a special online calculator . Example of calculation results using it: online roi calculator * RORI (Return on Ringostat investment) is our adaptation of the term ROMI, “return on investment in marketing.” Certainly. any instrument requires an individual approach. For example, in a niche with a high check amount, even with 10% of conversions through calls, the introduction of call tracking will pay off.
Therefore, we Fax Lists never offer call tracking to a business if we understand that it will not get the expected result. No magic or intuition. To find out whether it is profitable for a client to use call analytics, Ringostat uses a special formula. To calculate you need to know: budget; total number of conversions; number of conversions through calls; what part of the budget will go to call tracking. Next, we substitute the values into a simple formula. Well, or almost simple . The main thing is not to be alarmed, now we will show everything with a clear example: Implementation profitability formula Let us give an example of the calculation, and for convenience we will take conditional figures. Let's say 70% of all calls to the company are calls.
So, select “yes” and move on. Advertising budget 500 USD That is, 70 of them will go to call tracking services. This is less than total advertising costs multiplied by 0.3. Yes again. Call tracking in this example will recoup the money invested and will generate profit. There is an easier way. To do this, simply enter the values into a special online calculator . Example of calculation results using it: online roi calculator * RORI (Return on Ringostat investment) is our adaptation of the term ROMI, “return on investment in marketing.” Certainly. any instrument requires an individual approach. For example, in a niche with a high check amount, even with 10% of conversions through calls, the introduction of call tracking will pay off.