Growth hacking and the cross-functional team
Oct 23, 2023 3:24:16 GMT -8
Post by account_disabled on Oct 23, 2023 3:24:16 GMT -8
In reality something much simpler than you might think. Storytelling means telling your story, your values, ideals with the aim of aligning the brand with your customers telling this story therefore means much more than telling the "true" story of the company or product but means showing the world their values, their company mission, their vision, what they believe in even if it means clearly taking sides in favor or not of some idea that we know is not shared by everyone. The very way we tell it, our tone of voice, is part of the storytelling. It's another thing to capture the attention of our customers every minute in the world every minute Google alone receives around million queries, almost , blog posts are created.
Facebook generates around . million UGC user generated content . And I'm not talking photo editing servies about TikTok's billion users or Instagram's. In short, capturing attention becomes a rather complex affair. For this reason, it is not enough to tell a story storytelling is as Mina and Cocciante said a question of feeling, a theme linked to emotions and feelings. It's about aligning the company with the feelings of its consumers, to remain in you but musical, to create resonance with their ideals.
This is why doing marketing and communication means having to also do content marketing and it can no longer just be synonymous with advertising campaigns, nice posts on Instagram or nice phrases to put on the site. There are too many messages, the time that each user can dedicate to them is less and less, attention decreases and with it the interest of our potential customers to do marketing today you need to understand customers , know what they want and let them live an experience always at the top. Don't capture their attention with click-bait campaigns that make.
Facebook generates around . million UGC user generated content . And I'm not talking photo editing servies about TikTok's billion users or Instagram's. In short, capturing attention becomes a rather complex affair. For this reason, it is not enough to tell a story storytelling is as Mina and Cocciante said a question of feeling, a theme linked to emotions and feelings. It's about aligning the company with the feelings of its consumers, to remain in you but musical, to create resonance with their ideals.
This is why doing marketing and communication means having to also do content marketing and it can no longer just be synonymous with advertising campaigns, nice posts on Instagram or nice phrases to put on the site. There are too many messages, the time that each user can dedicate to them is less and less, attention decreases and with it the interest of our potential customers to do marketing today you need to understand customers , know what they want and let them live an experience always at the top. Don't capture their attention with click-bait campaigns that make.