For this reason your focus should

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This happens because people who start an online search want to receive objective information that can actually help them in their professional career and do not just want to be bombarded with aggressive and interruptive promotional messages. Added to this is the fact that often a timing that is not in line with the working habits of doctors and prescribers can undermine the quality of the relationship developed with the pharmaceutical or parapharmaceutical company. In fact, the sales representative is increasingly seen as a nuisance who tries to present and sell products when his interlocutor does not have time to listen to him. This is exactly where eDetailing comes in handy.

Thanks to the continuous availability of the contents published and conveyed by the company, the doctor or prescriber himself decides when and whether to find out about your product through your contents. To make this happen, however, make sure Web Development Services you create reliable, relevant and truly useful content. it's not about promoting, it's about creating a relationship of trust with your interlocutor. "Professional figures prefer to receive objective information, whether positive or negative, and form an idea about it." IBM, Effective E-Detailing edetailing-farmaceutico-03.jpg eDetailing: now a guaranteed strategy for success.



For eDetailing activities to be truly successful, it is necessary that these processes are effectively integrated within your company, both from an organizational and technological point of view. Correct integration with your CRM system, in fact, helps you better understand the target you are referring to and collect relevant information about them, such as: Age Specialization Number of patients followed Location Prescription frequency Prescriptive habits (how easily does one switch from one product to another?) Quality of the relationship with the local sales representative Needs and preferences Customer acquisition cost Retention rate and growth rate Profitability Starting from this information, you will be able to use an.