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Post by account_disabled on Dec 7, 2023 1:27:33 GMT -8
This is where companies connected to the Internet by creating sites and other web properties to share information. Then came Web . , which is the era we live in the rise of social media and people using the Internet to connect with other people. Communities and collaboration. In Web . , we hear a lot about brands creating communities to connect with their audiences and a lot about groups and relationships. But at the heart of these connections, the platforms mine data about the people in these relationships and use that data to make money. They say that when someone lets you use their website for free, you and your information end up being the currency with which you pay for the right to use it. All these social networking sites and search engines where we give information about Digital Marketing Service ourselves, generate communities of friends and followers, nurture that relationship, create groups and communities are places where users do not own anything. Today's social networks are rented land the founder of the community, you. I, your brand, your company... we do not necessarily own anything, although we create and nurture the community, it is not ours. Furthermore, brands pay to create these communities, but in the end, they are not theirs. Who is the owner of that community, is the owner of the social network site, is the person or company that gives us the opportunity to participate in their site, in their social network. And so, in many ways, the platform has more control over the community than even the founder.
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